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By JHGROUP| Resources - Email Marketing, SEO, Data Entry, Why Hire a Professional


Are you wondering what email marketing strategies you can use to grow your startup business significantly? You came to the right place!

The competition for attention and acquiring more customers is intense. So, you need to adopt different marketing tactics, including email marketing, to help you beat the competition. For this, we will explore the top email marketing best practices you can start using today to maximize your return on investments (ROIs).

But you may wonder, why should you care about email marketing? Is email marketing still relevant to your business?

Importance of Email Marketing Strategy for Your Business

Incorporating an email marketing strategy into your marketing mix is vital because it provides optimal ROI. Also, emails in your digital marketing toolbox will help you reach a broader target audience who is ready to buy your offer. As a result, you will drive more web traffic, boosts sales, and increases your income.

Did you know? Email marketing is one of the most cost-effective digital marketing strategies that generate positive results. So, it is no wonder why more than 80% of small businesses depend strongly on emails for customer acquisition.

Also, 80% of survey respondents rely solely on emails for customer retention. So, if you want a direct positive impact as a startup, email marketing should be a part of your digital marketing toolbox.

Benefits of Integrating Email Marketing Strategy into Your Startup Business

While examining the importance and statistics of email marketing strategy, consider these benefits. A targeted email list lets you regulate what content your readers will see and read, and help you take your business to the next height.

Here are a few benefits of a well-planned email campaign:

internet website designers Provides better brand recognition

internet website designers Build your online business reputation

internet website designers Develop long-term brand/customer relationships

internet website designers Reach a broader target market through digital marketing

internet website designers Drive more web traffic

internet website designers Increase conversions

internet website designers Boost sales and revenue

Emails will always be one of the best ways to reach customers and potential buyers. It helps you nurture prospects to quality leads. Thus, there are more benefits to using emails in your marketing strategy for your business. But the few highlighted in this section will keep you motivated.

Best Email Marketing Strategies That are Proven to Grow Your Startup

Here you will learn practical email marketing tips you can start using today to maximize the return on investments (ROIs) of your startup.

Grow Your Email List

An email list is a library of email addresses collected overtime through your blog or website, and other marketing channels. These email addresses represent people who willingly subscribed to your mailing list to receive promotional emails, newsletters, and other related marketing messages.

So, to make gains with email marketing, you need to grow your list or email subscribers. You need to expand your list to enable you to build trust with a massive audience and make money off it.

Create Click-Worthy Content

Email marketing without compelling content won’t get you anywhere. People only subscribed to your list to receive value from you, of which helpful content is the target. It helps increase email opens.

Every subscriber is looking for a solution to a problem, so be the solution by providing useful content via emails. When you give your subscribers what they need to make their lives better, you become their go-to for information.

As a result, they will always open your emails and click your links to read your blog content. That is why you should consistently create click-worthy content. In this way, you will be able to nurture prospects to qualify as leads.

By walking them through the sales funnel, you move them to become paying customers. Note, producing click-worthy content materials will help you to build trust with your tribe. So, ensure that both your email preheader, subject lines, and introduction are compelling enough to make recipients click.

For this, your email header, subject line, and introduction should comply with the dos and don’ts of a controversial article. This approach will help you trigger consumers’ curiosity and entice them to click.

Use Videos in Your Emails

Videos are among the best digital marketing elements for increased engagement and traffic. So, if you can, add irresistible videos in your email subject lines. Why? These marketing assets will make your emails more compelling and interactive.

Moreover, video marketing has become a highly effective form of content strategy for marketers in recent times. Videos increase engagement because they grab users’ attention and make them click.

As an integral part of digital marketing, email recipients find videos more relatable and exciting.

Optimize Your Emails for Mobile Devices

Why should you optimize your email campaigns for mobile? Because consumers are always using their mobile devices. They treat their phones like their best friend forever (BFF). However, mobile marketing is so effective because it lets you obtain valuable user data for marketing purposes.

The information you collect allows you to target buyers effectively based on geolocation, age, interests, and other useful marketing metrics. These system indicators will help you to reach your marketing persona with targeted, customized messages.

For this reason, mobile emails record 46% of all open emails. Although there might be conflicting numbers, depending on the research analysis, the ideas remain the same.

Add a Sustainable Sales Funnel into Your Email Marketing Strategy

Using email marketing sales funnel for your startups is a fantastic way to move subscribers from one stage to the other. It enables you to carry potential buyers through the purchasing funnel and qualify them as leads and paying customers.

In other words, a sales funnel, also called a revenue funnel or purchase funnel, is the buying process that helps you guide consumers on the journey towards your conversion objections.

So, a well-defined funnel explains the conceptual consumer journey and gives you insights into the challenges and buying behavior of your target buyer. Nevertheless, you can stimulate sales with an email marketing strategy in several ways, such as with promotional email campaigns.

You can use email newsletters to different marketing messages, including:

internet website designers Informational content pieces

internet website designers Special offers

internet website designers Coupon codes

internet website designers Testimonial

There are four stages of a sales conversion funnel:

internet website designers Awareness – What do you do?

internet website designers Interest – Why does it matter?

internet website designers Consideration – Why should I believe you?

internet website designers Conversion – Where do we start?

So, with this conversion strategy, you will continually move prospects from the awareness stage to the purchasing or conversion stage. That is according to your conversion goals. It also aids you in maintaining relevance.

Personalize Your Email Messages

Marketing personalization is the process of developing a product or service that fulfills or meets your target audience’s needs. This email marketing approach involves having your ideal buyer in mind when crafting email messages.

Your message should satisfy the requirements of a particular segment of your email subscribers. Some benefits of personalizing email marketing campaigns include:

internet website designers Boost brand loyalty.

internet website designers Improve the customer experience.

internet website designers Enhance customer retention.

internet website designers Increase sales and revenue.

Personalization in marketing is so effective that 90% of US consumers declared that content personalization is way too appealing. That is according to an analysis by Statista. Also, email campaigns came on top as the leading global marketing personalization experience.

But why is email marketing personalization so effective? Because it lets marketers use consumer’s personal information, such as purchasing history, to launch targeted email campaigns.

So, personalizing your email messages is a viable marketing strategy that allows you to attract more customers and increase business revenue. It lets you segment your buyer persona and target them more efficiently.

With the data you collected from list groups and other channels, you can develop powerful email campaigns your audience can’t resist.

Wrapping Up How to Use Email Marketing Strategy to Grow Your Startup

Here is a recap of what to take home:
internet website designers Grow Your Email List.

internet website designers Write click-worthy email messages.

internet website designers Use videos to strengthen your email campaigns.

internet website designers Optimize your emails for mobile.

internet website designers Use sales funnel to increase conversions.

internet website designers Personalize your emails

Email marketing is one of the best tactics for growing your startup faster. It has always been a profitable marketing tip and will continue to grow in popularity. So, apply the above pointers above to scale your startup.

Article Written By:
JHGROUP, Working in the field of Email Marketing to Secure your online business can help an organization enhance its brand value and thus achieve online success.

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